This is a guest post by Anand Srinivasan who is the founder of KnewThis.com
We have all been there and done that. Article marketing is supposed to be one of the most genuine ways to get a lot of back link and traffic to our niche blogs. It is said that all you need to do is write one genuine article on an ezine directory and watch it getting copied all over the internet, thus getting you lots of back links. The ezine directory itself gets ranked in search engines thus earning you relevant traffic.
But how many of us have seen success with article directory? Yes, there indeed has been lots of people who have made considerable number of affiliate sales through article directories, but what I am talking about here, is the return on investment.
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In Part 1 of Writing an Article That Converts Into Sales, we read some basic things that should be the part of your articles and how you have to present it.
Now, in this part we will read how to create that kind of article which will convert into sales and will give you maximum profits. This part includes Keyword Researching through a Google Tool (no it’s not that older one) about which you will read in this article. Also you will read some popular types of styles in article marketing which gains maximum profit.
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Article Marketing is one of the successful way of internet marketers to make profits with products. Many people, looking at these successful internet marketers also desire to make money online through article marketing but many of them fails because they are not able to create an attracting article that will convert into sales for them.
In order for our articles to pull in visitors to our websites from major article sites like EzineArticles.com; we need to create our articles to do two things. One is to offer useful information and the other is to attract them to click through to our websites.
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While writing articles for your website, you are creating it for 2 Audiences i.e Humans & The Search Engines. We should obviously try to write for Humans as they are the only one who are going to comment and be the website lover. But while doing so, we should not forget the one for whom everyone is going crazy, optimizing their website and from where most of their traffic comes from; it’s Search Engines.
Google always recommends writing for humans, not for search engines. I think it’s really a good advice and it means you will be writing the most compelling article to achieve the desired outcome of it. But on the other side, it also looks like a meaningless advice. If there were no search engines then websites would have look like brochures that were largely pictorial.
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Top 10 Search Terms: • human balance • striking search systems
This is a guest post by Debbie of SEO New York.
It’s no secret that in order to obtain and maintain a high ranking for your web pages in the SERP’s (Search Engine Results Pages – the pages that come up when someone searches for a certain word or phrase) you need to use targeted words, known as keywords, in specific places in your article.
This is known as search engine optimization or SEO. The problem is, you don’t know what word or words people are searching for without doing a bit of keyword research. Several people have written books and even entire courses on how to do keyword research properly, but the basics are pretty straightforward.
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